Check out DJ Amar of The View from Nowhere's interview with Harvard Business School professor Anita Elberse about her new book Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment.
Find
out what’s behind the phenomenal success of entertainment businesses
such as Warner Bros., Marvel Enterprises, and the NFL, as well as stars
such as as Jay-Z, Lady Gaga, and LeBron James. Anita Elberse discusses
strategies that give leaders in film, television, music, publishing, and
sports an edge over their rivals, and why the future of popular culture
will revolve around ever bigger bets on entertainment products.