Interview with Anita Elberse on “Blockbusters”


Check out DJ Ahmar of The View from Nowhere's interview with Harvard Business School professor Anita Elberse about her new book Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment.

Find out what’s behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises, and the NFL, as well as stars such as as Jay-Z, Lady Gaga, and LeBron James. Anita Elberse discusses strategies that give leaders in film, television, music, publishing, and sports an edge over their rivals, and why the future of popular culture will revolve around ever bigger bets on entertainment products.

Listen to the interview on Soundcloud .



'); $(function(){ $(window).scroll(function(){ if (!isScrolledIntoView("#header")) { $("#header-placeholder").addClass("sticky"); $("#subHeader").addClass("sticky"); } else { $("#header-placeholder").removeClass("sticky"); $("#subHeader").removeClass("sticky"); } }); }); function isScrolledIntoView(elem) { var docViewTop = $(window).scrollTop(); var docViewBottom = docViewTop + $(window).height(); var elemTop = $(elem).offset().top; var elemBottom = elemTop + $(elem).height(); return ((( elemTop >= docViewTop) && (elemTop <= docViewBottom)) || ((elemBottom >= docViewTop) && (elemBottom <= docViewBottom))); }